Search Marketing

About search engines

About 80% of people who use the Internet use search engines to find what they are looking for. More people are using search engines, and searching more often. 6 billion searches conducted in December 2006, up from 5.1 billion searches carried out the previous December. The number of active home users registered at 150.4 million. End of year, December 2006, a 4% increase over December 2005.

Which search engines should I care about?

	December 2005 searches	December 2006 searches	Market Share	Growth (%)
Google	2.5 billion	3.0 billion	50.8%	22.6
Yahoo!	1.1 million	1.4 billion	23.6%	30.1
MSN/Windows Live	550 million	.5 billion	8.4%	-9.7

Source: Nielsen//NetRatings, December 2006

Search Engine Optimization

What is search engine optimization?

Search engine optimization (SEO) is the art and science of applying a set of tools and techniques when building a web page aimed at improving the position of the page in search engine listings. That is, getting your page to display higher in the natural search results list when someone searches for what you offer.

What are 'natural' search results?

Natural search results are the non-paid listings search engines display for a given search term. For example, on Google, the listings in the blue box at the top of the results page, and the listings on the right side of the page are 'sponsored links' - paid ads. You buy your way up the page by the amount you are willing to pay for each clickthrough from the ad to your site.

The major portion of the page is where natural, free listings are displayed. About 60% of Yahoo search users and 70% of Google users use the natural search listing. The position a site achieves in natural search is where search engine optimization comes in.

How can optimization help my position on search engine?

When you enter a search term in a search engine, tennis shoes for example, the search engine displays to you a list of the pages it thinks are most relevant to 'tennis shoes'. It scores pages and displays them from most to least relevant. The higher ranking pages are doing a better job of making the search engine see that they are 'more about' tennis shoes than lower ranking pages.

Search engine optimizers attempt to understand the secret formula, or algorithm, each search engine uses to score web pages. We alter pages so they will score better. Search engine algoithms are quite complex and, well, secret. That's why improving a page's search results position is an ongoing process of optimizing, checking position, and optimizing again.

Need help? Contact us for more information about improving your search position.

SEO Plans

Custom SEO Plans

For large sites or ecommerce sites needing SEO beyond the basics, we create custom plans based on specific goals, objectives, and budgets.

Please call us at (+90) 533-4500056 to discuss your SEO needs.

Basic SEO Plan

What we do:

Research keywords and phrases, select 20-30 for inclusion
Optimize main and 5 top level pages:
Write and code meta description o Edit link text for keyword inclusion o Copy editing for keyword inclusion
Keyword density analysis
Alt tag inclusions - all images (except spacers)
Create text link navigation footer, all pages
Create text link sitemap page, add to navigation footer
Convert internal cascading stylesheets (css) and javascript to external files (if needed)
Initial registration with top search engines and directories*
Submit sitemap file to Google Sitemaps
Weekly manual resubmission to search engines
Monthly search engine results reporting including your positions versus up to two competitors
Monthly link reporting (# sites linking to you)
Monthly adjustments to site improve search engine results based on monthly analysis findings (e.g., keyword, copy, alt text, metatag, title changes . . . )
Design text and one graphic-based link to your site for distribution to partners
Design and deploy link page on your site
Site statistics account access

Call us at (+90) 533-4500056 for pricing.